Free UTM Campaign URL Builder
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About the UTM / Campaign URL Builder
Build a trackable campaign URL with UTM source, medium, campaign, term and content parameters — ready to paste into your analytics, all in your browser.
How to use the UTM / Campaign URL Builder
- 1Paste the destination URL you want to track.
- 2Fill in the source, medium and campaign name — these three are the ones analytics tools rely on most.
- 3Add a term or content value if you're A/B testing an ad or link variant.
- 4Copy the finished URL and use it in your email, ad or social post — nothing is uploaded.
Frequently asked questions
Is this UTM builder free?
Yes — completely free, with no sign-up and no watermark.
Is my URL uploaded anywhere?
No. The tracked URL is built entirely in your browser — nothing you type is sent anywhere.
What are UTM parameters for?
They're extra bits added to the end of a URL that analytics tools like Google Analytics read to tell you where your traffic came from — for example distinguishing clicks from a newsletter versus a social post, even if both point to the same page.
What's the difference between source, medium and campaign?
Source is where the traffic comes from (e.g. “newsletter”, “facebook”). Medium is the type of channel (e.g. “email”, “cpc”, “social”). Campaign is the specific promotion or push (e.g. “spring-sale”). Term and content are optional extras, mostly used for paid ads to track keywords or which specific ad/link was clicked.
Will this break my existing URL if it already has parameters?
No — it adds the UTM parameters alongside whatever query parameters your URL already has, rather than replacing them.