PapaTools

Free JSON-LD Schema Markup Generator

JSON-LD script tag

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About the JSON-LD Schema Generator

Generate JSON-LD structured data for Article, Product, FAQ, Local Business and Breadcrumb pages — copy the ready-to-paste script tag, all in your browser.

How to use the JSON-LD Schema Generator

  1. 1Pick the schema type that matches your page — Article, Product, FAQ, Local Business or Breadcrumb.
  2. 2Fill in the fields for that type.
  3. 3The JSON-LD script tag updates live below.
  4. 4Copy it and paste it anywhere in your page's `<head>` or `<body>` — nothing is uploaded.

Frequently asked questions

Is this schema generator free?

Yes — completely free, with no sign-up and no watermark.

Is my content uploaded anywhere?

No. The JSON-LD is built entirely in your browser — nothing you type is sent anywhere.

What is JSON-LD structured data for?

It's a machine-readable description of your page's content that search engines use to show richer results — like star ratings on a product, an FAQ dropdown directly in search results, or a breadcrumb trail instead of a plain URL.

Does adding this guarantee a rich result in Google?

No — it makes your page eligible, but Google decides whether and how to show a rich result based on its own quality guidelines. Adding accurate, honest markup that matches your page's real content is what gives you the best chance.

Where do I paste the generated code?

Anywhere in your page's HTML — the `<head>` is the most common spot, but a JSON-LD `<script>` tag works the same wherever it is on the page, since it isn't rendered as visible content.

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